On Lame Fridge Magnets
Tue, February 21, 2006 - 8:40 PM PST
Citibank wanted to show me that they appreciate me as a customer - so they gave me a set of fridge magnets made up of words and short phrases that I could combine into sentences that might express how Citibank really feels about me.
Everybody always ends up making up silly phrases with fridge magnets and eventually they turn sexual in nature. So I cut right to the chase but my efforts were mostly stymied. The best that I could do was "I want to feel a little something!". I wonder how many marketing people sat around playing this same game with the intention of removing all of the fun.

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